We started with a simple belief: the old agency model was broken. Too slow. Too disconnected from culture. Too reliant on outside help to actually execute the ideas they sold.

So in 2023, we built an agency entirely in-house a small, sharp team of young creatives who don't just understand the internet generation, we are them. Design, development, branding, and content all under one roof, all obsessed with one thing: doing the best work in the region.

The Rare Timeline

2023

The Leap

Rare Creative begins — one founder, one desk, no client list.

2024

The Proof

First 4 clients onboarded. The in-house model held.

2024

Expansion

Production, web development, and branding brought in-house. Real team, real offers.

2025

The Bloom

30+ brands scaled. 1M+ ad spend managed. 17+ websites shipped.

2026

Going Global

New markets opened. Full-service studio running at full capacity.

Today

The Takeover

Building the region's most connected creative studio one project at a time.

Who We Are

Built on Purpose.
Driven by Principle.

Our mission drives what we build. Our values determine how we build it.

Our Mission
Why We Exist

Our Mission

We're not here to play the agency game. We're here to rewrite it. Less advertising, more storytelling. Less safe, more unforgettable.

Our Vision
Where We're Going

Our Vision

To redefine what a creative agency means in Kenya and beyond to be the bridge between brands and the culture that shapes them.

Meet the Team

Small Team.
Zero Passengers.

Leadership Team

Founder

Nancy Ndanu

Founder & CEO

Creative Director

Joesteen Mwangi

COO-Partner

Developer

Jarvis Somoni

Senior Web Developer

Designer

Rahab Chege

Senior Social Media Manager

Designer

Lorna Mwikali

Social Media Expert

Where We Are

Built in Nairobi.
Serving Everywhere.

We're a Kenya-born studio, proudly rooted in Nairobi working with brands across the country and beyond. One team, one culture, no outsourcing.

Nairobi, Kenya East Africa Remote-Friendly
Africa map Nairobi · HQ
Join the Culture

Think You
Belong Here?

We're always looking for bold minds, fast hands, and people who actually care. If that sounds like you let's talk.